SRINAGAR: The department of Tourism is organizing mega Kashmir Festival in the last week of September this year to attract more travellers during Durga Puja Holidays and also spur tourist footfall in the upcoming autumn season.

Leading travel agents and tour operators, MICE operators, golf promotors, celebrities from film industry, bloggers, national and regional print and electronic media from different states,  will be invited who will be shown state’s diverse tourism products.

Sightseeing to premier tourist attractions and resorts, shikara rides and houseboat cruise, musical evenings, water sports activities, exhibition of handicrafts, horticulture and other allied products, networking with the local tour operators, hoteliers and houseboats owners will be the key features of the festival.