Srinagar: HDFC bank became the only Indian brand to be featured in the BrandZTM top 100 most valuable global Brands according to ranking released recently by WPP group company Millward Brown
This is the fourth time in a row that HDFC Bank has been featured in the Top 100 global brands list. In the latest ranking, the bank’s brandvalue has increased to $20.87 billion from $17.13 billion as of last year. The increase in brand value has pushed the Bank’s rank 3 notches up to 60 from its last year’s rank of 63.
The prestigious list is topped by Google. Other brands in the top 10 are Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonalds, Alibaba, and AT&T in that order.
According to BrandZ,its research covers two million consumers and more than 10,000 different brands in over 30 countries.
BrandZ™ is the only brand valuation methodology that obtains this customer viewpoint by conducting worldwide on-going, in-depth quantitative consumer research, online and face-to-face, building up a global picture of brands on a category-by-category and country-by-country basis.